Cora is a prescription opioid pill bottle designed for long-term data collection and analysis.
CORA finds problems we don’t yet know are problems. It gives researchers access to a data pool that has never been accurately tapped.
Cora will be introduced to the world through a partnership with CVS Pharmacies.
It is advertising in the same way taking cigarettes off the shelf was advertising for CVS.
It is doing. Not saying.
CORA is “advertising” in the same way that
CVS taking cigarettes off their shelves was.
It’s doing instead of saying.